So, we had focus groups, we had marketing research, we got a new name. Here’s the “how to” of implementing CalFresh as our nom de guerre for Food Stamps, aka SNAP. Counties are to phase in the new name as the state creates new forms and materials. The Notice also provides information on how we got the name (“CalFresh” was chosen because it was described as representing a healthy lifestyle and a “fresh” new program… The tagline, “Better Food for Better Living,” moves people to proactively think about the kinds of food they purchase through the program and brings to mind the shift to purchasing healthy food with CalFresh benefits.”) The ACIN includes a stuffer to clients, and info that a “style guide” will be coming out soon. [Download]
Summaries of select CalWORKs, CalFresh, Health and Housing Regulations